Welcome to the 21st century
As we all know, we are in the 21st century and social media is taking over! DOOMSDAY!
Social media, as intimidating and tiresome as it can appear, can be the key to your business growth. At the start of 2018, the world population was 7.5 billion and over 3.1 billion of those where active social media users. And in the UK alone 44 million out of our 66 million population are active social media users. That’s A LOT of potential customers!
One of the largest elements of creating a great social media base is consistency, and that’s where we come in!
Designing a range of specific and relevant yet eye-catching and "like worthy" content for users. Content that portrays your brand's values and story whilst engaging audiences and promoting products and services.
DEFINING A STRATEGY
Being consistent is key however it is not enough. Defining a strategy with clients allows me to navigate a route to success focusing on relevant tasks, topics and audiences.
UTILISING RECOMMENDED PLATFORMS
Although every social platform is important, finding which platforms work specifically for your brand to capture the correct audience is imperative.
An important area to focus on when growing any brand is social influencers. Identifying influencers and brand ambassadors can get your brand seen by thousands of users in just one post.
EXPANDING BRAND REACH
By using the right techniques each post that you share online could be seen by thousands of users. The numbers do not lie and with growth in your reach will result in growth in your sales.
There are thousands of select communities within the world of social media. Choosing the right ones and becoming a proactive member takes a lot of time and work but can be very rewarding.
ENGAGING WITH POTENTIAL CUSTOMERS
Engagement is everything on social media. I will grow your audience organically by commenting, liking, re-sharing and engaging; remembering that every user is a potential customer.
Marketing campaigns, whether on Facebook, Instagram, LinkedIn or Google Ad Words can be a game changer. Together we will discuss paid ads, pay per click and promoted/boosted content to see which avenue works best for your brand.