The Client
ROKA is an innovative and rapidly expanding Fit Out and Design company based in London, specialising in the construction, development, and interior design of modern homes and office spaces. With a reputation for delivering high-quality projects, ROKA combines cutting-edge design principles with meticulous craftsmanship to transform spaces into functional and aesthetically pleasing environments. The company works across a diverse range of sectors, offering bespoke solutions tailored to the unique needs of each client, whether it’s a sleek residential development or a state-of-the-art corporate office such as their recent project; Spotify offices.
Objective
Our objective was to create a brand identity for the development that not only highlights the luxury and exclusivity of the Cahaya villas but also resonates with an international clientele looking for a unique buying opportunity. We aimed to convey a sense of timelessness and refined taste through every touchpoint—from the modern minimalist design of the brochures and business cards to the CGI imagery. Our goal was to ensure that the Cahaya brand stands out in a competitive market, offering a distinct voice that speaks of quality, luxury, and a mix of modern and traditional design.
Deliverables
Strategy
Audience Development
Competitor Research
Tone and Messaging
Design
Brand Identity
Logo Suite
Brand Pattern and Palette
Brochure (Digital and Printed)
Business Cards
Marketing Assets
Website Development