Copper Goose

THE BRIEF

A full brand concept for a modern London restaurant, from identity to interior.

Copper Goose is a concept for a bold, contemporary restaurant in the heart of central London. The brief was to create a brand that would feel distinctive and memorable in one of the most competitive hospitality markets in the world, with an identity that extended beyond the logo and into the full dining experience.

THE OUTCOME

An immersive restaurant brand built around a single, striking creative idea.

We developed the Copper Goose brand from naming and strategy through to full visual identity and interior design concept. The brand centres around a striking goose motif, woven throughout every element of the experience from sculptural details and tableware to menus, signage and business cards. A dark and copper colour palette gives the brand a sense of modern sophistication and warmth, while the attention to experiential detail including copper twig garnishes on cocktails ensures the brand is felt as much as it is seen. The deliverables included a full logo suite, brand pattern and palette, interior design concept, business cards and a complete set of brand assets.