Archer Homes

THE BRIEF

A rebrand for a bold, industrial property developer building iconic homes across the UK

Archer Homes is a contemporary London-based developer with a reputation for striking, modern residential design. They came to us wanting a brand identity that matched the confidence and boldness of their architecture, with guidelines robust enough to apply consistently across all marketing and communications.

THE OUTCOME

A sharp, monochromatic brand identity built for a competitive London market

We developed a full rebrand for Archer Homes, starting with audience development, competitor research and a marketing strategy overview to ensure the new identity was rooted in where the business was heading. The creative outcome was a bold, monochromatic visual system with considered pops of colour, reflecting the industrial and modern aesthetic of their developments. Deliverables included a full logo suite, brand pattern and palette, digital and printed brochure, business cards, animated logo and comprehensive brand guidelines built to last.