Do you feel stuck? Frustrated? Embarrassed even by the state of your current branding? Everyone’s
been there at some point in time with their business, and it's nothing to feel ashamed over.
Do you find yourself saying;
"Oh, don't look at my website, it's not up to date" or "It was made about 10 years ago"
"Here's my card, but I've written my new number on the front"
"I don't have a website, I haven't got round to that yet"
"Let me take your email so that I can send you all of the details of what we offer"
Rebranding is a natural step as your company grows and you gain more experience. Not only does a
rebrand focus on your ideals, such as your logo and marketing materials, it helps your company to
grow and grow in the future. But how do you determine it's time for a rebrand?
But first, what do you mean by the word ‘rebrand’?
Definition: Rebranding is the transformation of an organisation's public image. It's a business
approach that offers a current company a new name, emblem, or image update. The concept behind
rebranding is to create a brand name in the industry that is distinct from its rivals.
Here are our 5 top signs that your business is ready for a rebrand!
1. Your brand no longer reflects your vision - as your business develops, so should your brand.
Your mission from when you started the business may not reflect what your brand has become
today. In this case, rebranding is essential to match the ‘feel’ of your company. if your business is
well established, your brand image should be too!
2. You feel embarrassed to give out your marketing material – Some of the most common
phrase you may hear are ‘don’t mind my website, It will be updated soon’ or ‘here’s my business
card but its super old’. Find yourself saying something like that? Yea, it's time for a rebrand. It gives
your customer more faith in you if you’re confident about your business and everything that comes
with it!
3. Your target audience has changed – A welcoming new brand will allow you to redefine
yourself, with the aim of reaching a brand-new audience. Staying on the ball with trends and what
your audience want to see is good business practice. Using this to help you rebrand will help reach
the new goals you have set!
4. Your brand has become overly complicated – Is your brand experience becoming confusing?
Does it feel like a cocktail of irrelevant information with no unifying brand narrative? The more
complex your brand, the harder it is for customers to understand what you’re offering. Our best
advice? Take a step back, simplify and focus!
5. You need to disti