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OUR PROCESS

We are a full-service branding agency; bringing brands to life with minimalistic design, creating a huge impact

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We approach all our projects with love and care, with no two brands being the same. Our process unlocks questions many business owners may have regarding their brand. With immersive methods, all projects produced are effective and add unmatched value to your brand and its image. We understand that progressing your business as a whole can be a daunting process, that’s why IObranding are here with you to make each task as easy as possible.

CONSULTATION AND HOMEWORK

First a quick consultation call to discuss you, your business and what your overall vision is. We will then have a follow-up chat in which we will send over an in-depth questionnaire and let you know our suggested start date. We will add you to a shared Pinterest board so we can all put together inspiration for the project.

RESEARCH AND CONCEPTS

 We carry out in-depth research on your industry and where you will sit within the market. We will work to clarify your ideal target audience and begin to piece together your brand strategy and identity. 

 

We will compile your brand positioning including;

  • Brand personality

  • Brand promise

  • Brand proposition

We will also begin putting together the initial inspiration and concepts for your brand including a mood board, colour schemes, imagery and ideas that we feel will be suitable to your brand vision. 

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LOGO DESIGN

After reviewing our initial theme concepts we will begin working on up to four unique logo designs. Alongside the full logo design, we will design accompanying layouts including; horizontal, secondary logo, sub marks and stamps.  With each design element you will have 2 separate revision stages until you’re completely happy with the results. 

ASSET DESIGN

Asset design includes any chosen collateral pieces that will be included within contact between your business and your customers. We will take the findings from your consultation to understand which assets would be the most important for your brand continuity and design them to showcase your new brand across all elements. As with each stage of our design you will have 2 separate revision stages for any amendments.

WEBSITE DESIGN

Once we are clear on your design direction and have all graphic pieces together we will begin works on the final stage of your brand - the website!

 

Unlike other studios, we understand that each of our individual clients work differently, have different timescales and strengths in different areas therefore we have two methods to bring your website to life

 

1. Creating your design around your content

2. Designing the initial layout of your website with stand in text and images to be able to give you clear direction of what content we will require.  

 

The website will include a variety of stages including initial review where you will be able to see a 2D mock up of the key pages, then on to a 3D live tour and also a final showcase for you to sign off works when you are 100% happy.

PRINT AND DELIVERABLES

Once you have signed off and are happy with all design we will go ahead and press the launch button! We will transfer all assets and the website to your ownership along with the brand guidelines and strategy for continued growth and continuity.

We will also send you additional guides to help you grow across social media platforms, SEO and to help maintain your website. 

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We had just launched the concept for Supply Digital, our digital recruitment company, the ladies at IOBranding brought it to life. They created the website, our logo, our flyers, booklets, information packs, social media templates and a few other back-office pieces for our clients. We are over the moon with how everything came out, it looks fab and we love it! Highly recommend the IOBranding team, thank you!

- Supply Digital

 

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