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The Concept

Copper Goose is a modern and trendy concept for a potential restaurant situated in the heart of central London. We created a distinctive brand concept that would capture attention and stand out in a highly competitive market. Within the concept, we developed a brand identity that revolves around a striking goose figure, which not only serves as a visual anchor for the brand but also influences the restaurant's design and ambience. 

Objective

Our aim was to develop a brand concept that would make Copper Goose instantly recognisable and memorable, both visually and experientially. We crafted a distinctive brand identity featuring a dark and copper colour palette, symbolising modern sophistication and warmth. The goose figure is subtly woven throughout the brand and interior design, from sculptural elements to intricate motifs on tableware, menus, and decor. By incorporating features like copper twigs in beverages and carefully considered design details, we ensured that the dining experience at Copper Goose is immersive, engaging, and truly unique.

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Deliverables

Strategy

Brand Strategy

Audience Development

Competitor Research

Tone and Messaging

Naming

Experience Development

Design

Development Identity

Logo Suite

Brand Pattern and Palette

Brand Assets

Interior Design Concept

Business Cards

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