The Client
Cahaya is a premium development brand developed for a UK-based property developer with a vision to create a collection of luxury villas in Nusa Dua, Bali. Blending contemporary design with traditional Balinese elements, Cahaya captures sophistication while embracing the modern premium market. Every detail of the brand, from its logo to the carefully crafted marketing materials and CGIs, reflects an ethos of ultra-luxury, catering to potential buyers seeking a unique experience in one of Bali's most sought-after destinations.
Objective
Our objective was to create a brand identity for the development that not only highlights the luxury and exclusivity of the Cahaya villas but also resonates with an international clientele looking for a unique buying opportunity. We aimed to convey a sense of timelessness and refined taste through every touchpoint—from the modern minimalist design of the brochures and business cards to the CGI imagery. Our goal was to ensure that the Cahaya brand stands out in a competitive market, offering a distinct voice that speaks of quality, luxury, and a mix of modern and traditional design.
Deliverables
Strategy
Sales and Launch Strategy
Audience Development
Competitor Research
Tone and Messaging
Design
Development Identity
Logo Suite
Brand Pattern and Palette
Brochure (Digital and Printed)
Business Cards
