The Client
ASTN Stay specialises in transforming properties sourced from landlords into high-quality accommodations that exude an elegant, calm, and minimalist feel. With a core focus on delivering unforgettable experiences, ASTN Stay caters to guests seeking short to medium-term stays, whether for leisure or business purposes. The brand stands out by offering a simplistic and minimalistic approach, establishing itself as a trustworthy choice in the competitive market. ASTN Stay aims to provide a seamless blend of comfort and style, ensuring every guest feels at home in their beautifully curated spaces.
Objective
Our goal was to design, create, and implement a bespoke brand that aligns with ASTN Stay's target markets and industry positioning. We developed a high-end brand identity that is both appealing and trustworthy, designed to enhance visibility across various digital platforms and drive business growth. By employing a simplistic and neutral colour palette, we aimed to convey sophistication, professionalism, and timelessness throughout the brand’s identity and marketing materials. A distinct brand pattern was also created to ensure a strong, recognisable presence in the market. The result is a memorable and adaptable brand that leaves a lasting impression on guests, positioning ASTN Stay as their preferred choice for future stays.
Deliverables
Strategy
Sales and Launch Strategy
Audience Development
Competitor Research
Tone and Messaging
Design
Brand Identity
Logo Suite
Print-ready Brand Pattern
Brochure (Digital and Printed)
Business Cards
Marketing Assets
