The Client
Archer Homes is a contemporary property developer specialising in industrial, bold, and modern designs. Catering to professionals and home buyers with a taste for contemporary style, Archer Homes is known for designing and building iconic projects across the capital. Their developments stand out for their striking aesthetic and attention to detail, making them a preferred choice for those seeking distinctive and stylish urban living spaces.
Objective
Archer Homes approached us with the goal of creating brand guidelines that would align perfectly with their sleek, modern design ethos. Our team crafted a unique brand identity that reflects their bold and industrial approach, using a monochromatic palette with strategic pops of colour to add vibrancy and visual interest. The result is a set of brand guidelines that not only embody Archer Homes' vision but also enhance their presence in a competitive market, reinforcing their commitment to delivering high-quality, innovative designs.
Deliverables
Strategy
Rebrand Strategy
Audience Development
Competitor Research
Tone and Messaging
Marketing Overview
Design
Brand Identity
Logo Suite
Brand Pattern and Palette
Brochure (Digital and Printed)
Business Cards
Logo animation
Brand guidelines
